The IAB 2008 internet advertising spend figures were out the other day and show that online recruitment advertising was worth £325 million in 2008, a 13% year on year increase from £287 million in 2007. The figures also show that the credit crunch had started to bite by the second half of the year with online recruitment advertising worth £181 million in H1 2008* and falling to £143 million in H2 2008 - placing the overall figure below the £400 million originally predicted for 2008.
Interestingly all online advertising (not just recruitment but other classifieds, banners, paid for search etc) was worth £3.35 billion in 2008, a like for like increase of 17.1% year on year and slightly above the IAB's prediction of £3.2 - £3.3 billion given at the half way stage of 2008.
Other figures show that the overall advertising market (including TV, press etc) was down 3.5% year on year with press classified recording the biggest year on year loss of 17.3%. The IAB also averaged predictions for 2009 advertising figures from Carat/Aegis, Group M and Enders and concluded that all advertising revenues will fall by 10% in 2009 and that online advertising revenues will be roughly flat year on year.
*this appears to have been adjusted from the previous figure of £195 million given for H1 2008?
I believe, the cost they are going to invest on Online recruitment advertisements and other classifieds is going to decrease further, as the current economic scenario is not that good. Anyhow thanks for providing the info.
Posted by: barryalden | 04/16/2009 at 06:14 AM