Online 60% of all recruitment spend - Borrell Associates

Hot on the heals of the IAB UK spend data out the other day, Borrell Associates in the US have released their Online Recruitment Advertising Report. The report highlights that in the US 'nearly half the job seekers who have internet access are not yet using it to look for jobs' - showing the potential for more growth.

It goes on to detail the share of recruitment ad spend by medium, showing 60% is spent online, Metro Dailies (I assume titles like the Washington Post etc) take 23%, Other print 13%, and Suburban NP's (I assume regional newspapers?) 4% with Broadcast and Outdoor taking less than 1% - heady stuff. I'm giddy with excitement.

The full report costs $995, or like me, you can download the executive summary for free.