ABCe recruitment metrics

I went to a meeting this morning with people from ABCe, job boards, a web metrics provider and a recruitment ad agency (officially titled the Offline ITG Working Group (Recruitment) meeting!) looking at the current rules that ABCe use in relation to what can and can't be included on an ABCe audit certificate. Much of this relates to job boards that are part of wider sites (like newspapers) or job boards that are part of networks or whose technology powers other sites and can be tracked back to this debate on Digital Recruiting. We got talking about a funnel of useful online recruitment metrics that could look something like this

1 - users that see all content on the network (ie all pages)
2 - users that see all content that includes job listings (such as editorial pages with embedded jobs)
3 - users that actually visit the jobs channel (either directly or by clicking on an embedded job)
4 - job searches
5 - job views
6 - job applications

We agreed that the value to the recruiter of each metric increases the further down the funnel you go - ie applications are worth more than users that see embedded job listings but don't click on them (fairly obvious).

ABCe have metrics that cover 1 - 3 already (Unique Users) and 6 (Online Job Applications, Online Job Referrals and Email Job Referrals) but don't have metrics for points 4 and 5. The other interesting thing to note is that some people submit their user numbers defined by point 3 to NORAS and some people submit users as defined by point 1 to NORAS - obviously tightening up these rules would be good for all as it would be more like comparing apples with apples etc.

The next stage is for ABCe to draft a proposal which would then go to the ITG and JICWEBS for approval and then hopefully could be used by ABCe for recruitment sites in the future - the long and the short of it is that we could get some useful new metrics and clear up some issues relating to the current auditing rules. I'll keep you posted.

Comments

[Alex Hens]

let's hope - well done for pushing and perservering.

:-]